Secret #1

Your hair is your crown and you should wear it with honor, pride and dignity – This is one of our core tenets here at Atarah, which, by the way, is Hebrew for crown☺. Just like anything that is important, you ought to place an enormous value on your hair, be it natural, relaxed, transitioned or anything in between. The true potential of health for your hair can only be realized by you and you alone. No specific product can do that for you no matter what it promises. For your hair to flourish as the precious crown it is, you have to be wholeheartedly involved. 

What do we mean by this? 

Allow us to elaborate… Have you ever gone through a stressful period in your life, where nothing was really working or going as it should? Did you ever notice that even your hair was not on your side, with little strands quietly shedding even with the least touch? Or even worse – large clumps falling out with your brush or comb? Have you sat down to wonder why people’s physiological, psychological and physical state directly affects their hair growth? Simple – your hair is a PART of YOU. So, unfortunately, in this regard, we are going to have to disagree with Ms. India Arie and vehemently profess that YOU are YOUR HAIR! Simply put, every strand of hair on your head and body, for that matter, uniquely identifies YOU! Though human hair is made of the same components of protein, melanin and water, each head of hair is unique to the individual. 

We hope that you will begin to treat your hair as unique and prized as the rarest diamonds found deep down in the mines of Africa. Oh, and if you want numbers, just to help with the comparison – The Pink Star, which was sold for a world record of $83million, is the most expensive piece of jewelry in the world. According to Sotheby, the "Pink Star" was cut and polished from a 132.5 carat rough diamond mined by De Beers somewhere in Africa in 1999. Now that’s precious; just like your hair!